Radford then designed a pair of pants that became know as the ‘good butt pants’ that sold over 25,000 units. She went on to design a new collection each season, that Morrison began selling nationally. It is from here the company has grown to become a highly respected fashion label in Australia. Morrison now has nine flagship stores and over 100 retailers nationally.
Morrison’s philosophy is all about relaxed silhouettes with a focus on beautiful detailing and luxurious natural fabrics..